Cookie and Privacy Policy

Introduction

When you visit our website, information about you is collected, which is used to customize and improve our content and to increase the value of the ads displayed on the site. If you do not wish for information to be collected, you should delete your cookies (see instructions below) and refrain from further use of the website. Below, we have elaborated on what information is collected, its purpose, and which third parties have access to it.


Cookies

The website uses cookies, which are text files stored on your computer, mobile, or similar devices to recognize it, remember settings, perform statistics, and target ads. Cookies cannot contain harmful code such as viruses. It is possible to delete or block cookies. See instructions: http://minecookies.org/cookiehandtering If you delete or block cookies, ads may become less relevant to you and appear more frequently. You may also risk that the website does not function optimally, and that there is content you cannot access.

Personal Data
General

Personal data is any kind of information that can be attributed to you in some way. When you use our website, we collect and process a range of such information. This occurs, for example, through general access to content, if you sign up for our newsletter, participate in competitions or surveys, register as a user or subscriber, use services, or make purchases through the website. We typically collect and process the following types of information: A unique ID and technical information about your computer, tablet, or mobile phone, your IP number, geographical location. To the extent that you explicitly consent to this and enter the information yourself, the following will also be processed: Name, phone number, email, address, and payment information.


Security

We process your personal data securely and confidentially in accordance with applicable law, including the General Data Protection Regulation and the Data Protection Act. Your information will only be used for the purpose for which it was collected and will be deleted when this purpose is fulfilled or no longer relevant. We have taken technical and organizational measures to prevent your information from being accidentally or unlawfully deleted, published, degraded, or accessed by unauthorized persons, misused, or otherwise processed in violation of the law.


Purpose

The information is used to identify you as a user and show you the ads that are most likely to be relevant to you, to register your purchases and payments, and to provide the services you have requested, such as sending a newsletter. Additionally, we use the information to optimize our services and content.


Tracking Cookies

We use tracking cookies via Google's services and Meta to determine where our users come from and ensure that our marketing is targeted correctly. Additionally, we use this data to optimize our services based on users' consumption patterns and navigation on the site.


Retention Period

The information is stored for the period permitted by law, and we delete it when it is no longer necessary. The period depends on the nature of the information and the reason for retention. It is therefore not possible to specify a general timeframe for when information is deleted.


Disclosure of Information

Data about your use of the website, which ads you receive and possibly click on, geographical location, gender, and age segment, etc., is disclosed to third parties to the extent that this information is known. The information is used for targeted advertising. We also use a few third parties for the storage and processing of data. These only process information on our behalf and may not use it for their own purposes. Disclosure of personal data such as name and email, etc., will only occur if you give consent to it.


Data Processing and Exchange of Data

We exchange data with third parties in connection with the use of their services. For our AI-generated outputs, we use OpenAI's API calls. In this context, we have entered into a professional data agreement with OpenAI, which ensures that our data exchange does not enter their general training data and is only exchanged between their service and our servers. We use anonymized data to improve our services by preparing statistical material, so our users achieve the best possible results when using our services.


Servers and Data Storage

Our services are operated on servers located in Europe, where the associated database is also located.


Insight and Complaints

You have the right to be informed about which personal data we process about you in a common format (data portability). You can also object at any time to the use of your information. You can also withdraw your consent for your information to be processed. If the information processed about you is incorrect, you have the right to have it corrected or deleted. Inquiries can be made to: mail@magictouch.dk. If you wish to complain about our processing of your personal data, you also have the option to contact the Data Protection Authority.


Publisher

The website is owned and published by: Magic Touch ApS

mail@magictouch.dk